HI!  I'M TIAN : )

Responsible for creating the brand visual identity. Built go-to-marketing, digital, e-commerce and investor strategies.

• Brand IP - logo design, packaging design, website UX/UI design.
• Brand Development - mission, positioning, promise, purpose, and values.  
• Developed the B2B and B2C marketing strategies contributing to expansion in over four states with product availability in over 80 retail locations.

Responsible for building brand strategies by establishing the brands' ethos, positioning, design, and overall aesthetic. I developed and designed product packaging, and built 360 marketing campaigns that contributed to the company's overall success and expansion. Successfully managed a team of graphic designers, retail marketing managers and in-store visual merchandisers.

• Successfully conceptualized and executed secondary brand identity that increased brand awareness and exceeded sales goals month-over-month.
• Designed retail spaces that visually communicate the brand's ethos while ensuring the spaces are functional for retail operations.
• Directed all creative content across all platforms that met and exceeded sales goals, performance KPIs, ande stablished/maintained the brands' positioning.
• Spearheaded OOH and media buying while leadig creative direction and design.  

Established the brand identity and implemented creative direction across the organization to reinforce the brand mission, voice, and unique value proposition. Implemented and developed marketing strategies for B2B and B2C audiences. Developed and managed creative and marketing departments.

• Spearheaded and executed capital-raising events that yielded over $100M in new investment capital.
• Designed and executed the first multi-million-dollar OOH campaign for the cannabis industry.
• Creative Director / Co-Editor; ‘Ember’ Magazine, an in-house culture and lifestyle periodical generating revenue via ad space sales.
• Ideated and directed ’Statemade’ (in-house product) concept; design, packaging, and branding.
• Launched the open-to-buy plan for all retail locations.
• Established the first slotting fees in the cannabis industry generating a guaranteed average of $40k  a month per store.
• Developed the overall brand experience visual merchandising for all retail locations.
• Event direction - retail marketing activations, investor events, store openings, and external brand activations.
• Executed media events at retail locations; garnering major media coverage that solidified the brand’s positioning, receiving recognition in the Los Angeles Times, Time Magazine, and Bloomberg TV.
• Created, designed, and tested digital marketing campaigns and strategies that successfully generated customer acquisition, retention, and sales with an average 30% growth year-over-year.